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Atomic

Atomic

Established over 15 years ago in Northern New South Wales, Atomic Lures has evolved from a humble soft plastics innovator into a comprehensive Australian fishing brand. Renowned for their precision-engineered lures, including standout models like the Real Baitz Swimbait, Hardz Crank 38, and Slappa Cod Lure, Atomic caters to both freshwater and saltwater anglers. Their products are meticulously designed to target a wide variety of Australian species. With a commitment to quality and performance, Atomic continues to be a trusted choice for anglers seeking reliable and effective tackle.

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