Berkley

Berkley Fishing is a globally recognized brand that has been at the forefront of fishing innovation since its inception in 1937. Founded by Berkley Bedell in Spirit Lake, Iowa, the company began with hand-tying flies and has since evolved into a leader in fishing tackle, offering a comprehensive range of products including lines, rods, reels, and lures. In Australia, Berkley collaborates closely with local anglers and experts to develop products tailored to the unique fishing conditions and species found across the country. Their offerings, such as the Gulp! and PowerBait series, are scientifically engineered to enhance scent dispersion and action, making them effective for a wide variety of Australian species.